Yes.
But you're still talking about an 8 million dollar a year revenue for basketball--and an overall program "value" that's much more than that.
If that's not a cash cow then I don't know the definition of one, lol.
Football as a sport is on another level. (And TV is part of that revenue for both programs.)
Where UK football has always lagged is in booster support and giving. UK football is so soft in that department compared to basketball. This is why the amenities that UK basketball has always had have far outpaced football's.
And it's one feather in Mitch Barnhart's cap that he's been able to do some things on the football side...unfortunately they just haven't added to the product on the field.
But you're still talking about an 8 million dollar a year revenue for basketball--and an overall program "value" that's much more than that.
If that's not a cash cow then I don't know the definition of one, lol.
Football as a sport is on another level. (And TV is part of that revenue for both programs.)
Where UK football has always lagged is in booster support and giving. UK football is so soft in that department compared to basketball. This is why the amenities that UK basketball has always had have far outpaced football's.
And it's one feather in Mitch Barnhart's cap that he's been able to do some things on the football side...unfortunately they just haven't added to the product on the field.
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