Starting this season, Division I teams will be allowed to add up to two additional commercial logos on their uniforms during the regular season, giving schools an easy way to generate revenue in the NIL/rev-share era. How much revenue? Today, Notre Dame and Ohio State announced jersey patch deals between $15-20 million annually.
Ohio State is partnering with JPMorgan Chase to put a Chase patch on uniforms across all 36 varsity sports. The deal is worth between $15-17 million annually. Notre Dame’s is even bigger, a six-year partnership with SoFi worth an average of $18-20 million per year. According to Ross Dellenger, it is expected to be the most valuable jersey sponsorship deal in college sports history.
Over 25 schools have announced jersey patch deals so far. The Big 12 signed a conference-wide patch deal with Monster worth $20 million, which will be divided between its member schools. Both Ohio State and Notre Dame’s jersey patch deals are bigger than some NBA jersey patch deals, topping the LA Clippers’ deal with Aspiration ($13 million), the Cleveland Cavaliers’ deal with Goodyear ($10 million), and the Philadelphia 76ers’ deal with StubHub ($5 million). All for a patch that can’t be larger than four square inches.
Notre Dame, Ohio State cash in with massive Jersey Patch deals. Is Kentucky Next? - On3
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